Sometimes we all need a Nudgj.

Nudgj is a calm household assistant that lives in Telegram. Your household has one shared group chat with Nudgj, and each adult can also have a private chat with it. It keeps your shared tasks, recurring chores, shopping list and Sunday agenda (a short plan for the week ahead), sends reminders, and reads your family calendar. Before it changes anything outside the house, like adding a calendar event, it asks.

Just like "nudge". The j is our little nudge.

Nudgj lives in Telegram, which is free on phones and computers. You don't have to give up WhatsApp: keep chatting there as you always have, and start a small Telegram group just for running the house, with Nudgj in it. Every adult who wants to use Nudgj will need a Telegram account.

Only Telegram, if you don't have it already. There's no separate Nudgj app. You sign up on our website, then everything happens in your Telegram chats.

There's one Nudgj bot for everyone: @NudgjBot. The codes from the website link your chats to your household and no one else's.

Under five minutes. You sign up on the website, connect your calendar on Google's own page, add @NudgjBot to your family's Telegram group with the code from the website, and each adult links their private chat with their own code.

Google Calendar at launch. Microsoft Outlook is planned for later. Apple iCloud calendars aren't supported at launch, and Nudgj doesn't connect to email at launch. When you connect Google Calendar, Google's page may show the name Nylas: that's the service we use to connect calendars.

No. Nudgj sends the reminders your household sets up, in a calm, neutral tone. It never keeps score, never compares people and never counts who did what. There's no guilt and no telling-off, just a gentle nudge at the right time.

No. Quiet hours run from 22:00 to 06:30 in your household's time zone, and Nudgj sends no messages of its own during them. If you message it yourself during quiet hours, it will still reply. If someone in your home works nights, you can mute the chat in Telegram whenever you need to, like any other chat.

No. Nudgj reads your calendar so it can tell you what's on. Before it adds or changes anything, it sends a check to every adult's private chat showing exactly what it will do, and waits for a yes. The first yes settles it, and the other adults are told privately what was agreed and who said yes.

No. When Nudgj asks before changing something outside the house, any one adult can say yes. The others are told privately what was agreed. Everyday things like the shopping list and reminders don't need a yes at all.

Nudgj is for adults at launch, so only adults link their chats. You can still name children in chores, lists and reminders ("PE kit for Maya on Wednesday"). Supervised accounts for teenagers may come later, after their own privacy review.

At launch, a Nudgj household is one home and the adults who share the running of it, and Nudgj doesn't link two homes together. We'd love to hear how you'd want it to work for your family: email hello@nudgj.com.

Everyone in your family's Telegram group sees the group chat. Your private chat with Nudgj is yours: nothing from it ever appears in the group. No other family can ever see your household's data. Like any Telegram bot, Nudgj's chats pass through Telegram, and Claude, Anthropic's AI model, processes your messages so Nudgj can understand them (more on both below).

No, and we'd rather tell you plainly. Telegram bot chats aren't end-to-end encrypted, so your messages to Nudgj pass through Telegram and through Nudgj's servers on their way. We don't log the text of your messages, and nobody on our team reads them unless one of you opens a support session.

Yes. To understand what you've asked, Nudgj sends your messages to Claude, an AI model made by Anthropic. That's how you can write "add oat milk and remind Sam about the boiler on Friday" in your own words and Nudgj knows what to do. Before anything changes outside the house, it still asks one of you first.

The data Nudgj keeps for your household (your lists, chores, reminders and settings) is stored in the UK, in London. While a message is on its way, it passes through Telegram, which carries your chats, and Anthropic, which understands them. Both have systems outside the UK, and your chats themselves live in Telegram, like any Telegram chat. The other services Nudgj relies on are Nylas (connecting your calendar), Google (your calendar), Fly.io (hosting, in London) and Stripe (payments).

Never. Each adult connects their calendar on Google's own page. We never see your password, and we'll never ask for it.

No. The only exception is a support session that an adult in your household opens on purpose from their private chat. Before you agree, Nudgj shows exactly what we'll be able to see and for how long. During the session we can read but not act, the adults are told privately when it starts and ends, any adult can end it early, and every session is logged.

The price is to be confirmed. Here's what's decided: a seven-day free trial with no card needed, one price for the whole household, monthly or annual payment (annual costs less), and a generous fair-use allowance with no meters. We'll email the waiting list when the price is set.

No. You'll only be asked for a card if you choose to subscribe after the trial.

Everyday family life should fit comfortably within it. If a household ever reaches the day's allowance, Nudgj says so calmly and picks up again the next day. Reminders you've already set still go out. There are no meters or counters in your chat.

No. Billing messages go only to the person who pays, in their private chat or by email, never to the group.

Your household is paused and your data is kept for 30 days, and we'll send you reminders during that time. After 30 days it's deleted, unless you choose to subscribe again. You can also ask us to export or delete your data at any time.

By email, at hello@nudgj.com. You can also send /help to Nudgj in Telegram, and it will reply with our support address and a link to the help pages.

We haven't set a date yet. Join the waiting list and we'll let you know when it's ready.

Nothing at all. We'll email you when Nudgj opens, and now and then before that. You can unsubscribe whenever you like.

Only email you about Nudgj. It's never sold and never shared for marketing. Our waiting list privacy notice explains exactly who helps us store it and how long we keep it.